Washington Nonprofit Conference Blog

24 Jan

DMA Nonprofit Conference: Disruption at all Levels

By Clint Demeritt

The theme for this year’s 2017 Washington Nonprofit Conference is “Disrupt: Change yourself. Change your organization. Change the world.” And with this year’s global election cycle, it seems like the DMA picked the perfect theme to cap off 2016 and begin 2017. The DMA Nonprofit Federation’s next conference will be held Feb. 22-24 inside the

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05 Jan

In Peer-to-Peer Fundraising, Smaller Programs Seeing Big Gains

By John Egan

If peer-to-peer fundraising were a race, smaller campaigns would be more than keeping pace with bigger campaigns. A study by the Peer-to-Peer Professional Forum shows the financial results of smaller peer-to-peer fundraising efforts are broadly overshadowing the results of bigger efforts. From 2006 to 2015, the study found, four peer-to-peer fundraising programs that were dominant

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05 Jan

Should Nonprofit Marketers Give a Hoot About #GivingTuesday?

By Clint Demeritt

Though #GivingTuesday 2016 is barely a memory, it is never too early to start thinking about next year’s campaign. A social-media-fueled day of giving, #GivingTuesday (because all good campaigns have a hashtag) has been gaining traction in recent years. In fact, it’s gained so much ground that imitators are starting to pop up. But as

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05 Jan

Donor-Advised Funds Ushering in a New Era in Charity

By John Egan

In October 2016, The Chronicle of Philanthropy rocked the fundraising world with huge news: For the first time, a nonprofit that administers donor-advised funds had pushed the United Way off its perch as the biggest charity in the U.S. It was only the second time that United Way wasn’t No. 1 on the publication’s annual

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26 Jan

Questions nonprofits should ask before starting an email list

By Clint Demeritt

A strong email list can be the lifeblood of your nonprofit organization. A robust list can help you rally volunteers for an important event, summon donors during times of critical fundraising and keep you connected to your strongest supporters. With email marketing being such a powerful tool, many organizations start collecting email contacts before they

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25 Jan

Analyzing the gift-giving impulse: Nonprofits and analytics

By Michael Foster

Traditional economics teaches us that people act in their own rational self-interest to improve their “utility.” In any textbook, that’s a fuzzy term, but it often refers to one’s economic position. In many cases, people will act in a way that puts more dollars in their pocket, if given the choice.  But in some cases,

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22 Jan

Harness the Holiday Spirit for Your Nonprofit Campaign

By Barry Eitel

Any experienced nonprofit knows the holiday season is one of the most important times to pull in donations. While consumers are out spending billions on gifts each year, they are also seemingly more willing to open their wallets for charities of all stripes. The reasons for the season are varied. In general, there is a

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