Author Archives: Clint Demeritt

24 Jan

DMA Nonprofit Conference: Disruption at all Levels

By Clint Demeritt

The theme for this year’s 2017 Washington Nonprofit Conference is “Disrupt: Change yourself. Change your organization. Change the world.” And with this year’s global election cycle, it seems like the DMA picked the perfect theme to cap off 2016 and begin 2017. The DMA Nonprofit Federation’s next conference will be held Feb. 22-24 inside the

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05 Jan

Should Nonprofit Marketers Give a Hoot About #GivingTuesday?

By Clint Demeritt

Though #GivingTuesday 2016 is barely a memory, it is never too early to start thinking about next year’s campaign. A social-media-fueled day of giving, #GivingTuesday (because all good campaigns have a hashtag) has been gaining traction in recent years. In fact, it’s gained so much ground that imitators are starting to pop up. But as

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26 Jan

Questions nonprofits should ask before starting an email list

By Clint Demeritt

A strong email list can be the lifeblood of your nonprofit organization. A robust list can help you rally volunteers for an important event, summon donors during times of critical fundraising and keep you connected to your strongest supporters. With email marketing being such a powerful tool, many organizations start collecting email contacts before they

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