DMA Nonprofit Conference: Disruption at all Levels

By Clint Demeritt

The theme for this year’s 2017 Washington Nonprofit Conference is “Disrupt: Change yourself. Change your organization. Change the world.” And with this year’s global election cycle, it seems like the DMA picked the perfect theme to cap off 2016 and begin 2017.

The DMA Nonprofit Federation’s next conference will be held Feb. 22-24 inside the Renaissance Washington, D.C. Downtown Hotel. The conference gives nonprofit marketers at all levels the tools to strengthen relationships with donors and spread their messages even deeper into the communities they serve.

Washington, D.C. is the nexus of ideas in the United States, where the biggest voices from across this nation come together to figure out how to make this country better. So, there is no better place for the hearts of communities all over the country to come together to do the same thing.

The conference will help nonprofit marketers better integrate their fundraising channels, enhance their databases to boost response to their campaigns, find new, creative solutions to common nonprofit problems and learn from expert nonprofit communicators who have experienced many of those problems themselves.

This year’s keynote speaker is the perfect voice to kick off the conference, from one of the most well-known nonprofits in the nation: Mara Liasson, NPR’s award-winning national political correspondent. Liasson has covered six presidential elections (from 1992 to 2012) and currently serves as NPR’s White House correspondent, heard regularly on All Things Considered and Morning Edition.

The DMA Nonprofit Federation will also be presenting The Max Hart Award, which recognizes outstanding achievement in the nonprofit sector. Winners represent some of the most inspiring nonprofit innovators dedicated to sharing the vast knowledge they have gained to help other organizations. Past winners include Joan Wheatley, VP of Donor Development at the Special Olympics, Geoffrey W. Peters, CEO of Moore DM Group and Sherry Minton, the director of Direct Response for the American Heart Association.

Two other can’t-miss events include the Wine and Cheese Reception with DMA Government Affairs and the Power Networking Reception. Be aware that both events require tickets, but the Wine and Cheese Reception is free for Nonprofit Attendees who register before Feb. 16.

On top of all the great networking events, speakers, awards and receptions is the heart of the conference– the learning sessions. There are too many informative sessions to fit into one article, but they all fit into four main tracks: Build, Retain, Understand and Transform.

Learning sessions include the fast-paced “Disrupting your Acquisition Program — 12 ideas in 60 minutes that will disrupt your thinking and are nearly guaranteed to improve your Acquisition results.” Another will delve into “The Great Donorcentricity Debate,” which tackles the question of whether more communication equals more donations or if donors want less communication and more control of where their gifts go. Other sessions will cover mobile fundraising, crowdfunding and environmentally-friendly fundraising.

With Washington, D.C. being the hub for the biggest voices and ideas for the United States, the Washington Conference is the perfect opportunity for nonprofit communication professionals to learn new strategies and sharpen their skills. Hundreds of development and marketing professionals will be at the Washington conference exchanging innovative ideas, generating insights and coming up with creative solutions to the hurdles that nonprofits face. Make sure you join them.

This article is brought to you by the DMA. Click here to register for Nonprofit Federation Conference, Feb. 22-24, 2017, in Washington, D.C.