Blog

Become a Rising Star With the DMA Nonprofit Pre-Conference Workshop

By Clint Demeritt

The 2018 Washington Nonprofit Conference brings together hundreds of fundraising and marketing professionals to share the best strategies to connect with donors, tell inspirational stories and explore cutting-edge technology.

The two-day conference, Feb. 22 and 23, is jammed packed with sessions focused on topics like how to grow your monthly donor base and how to better use your data. But if you are looking to sharpen your leadership skills, consider getting to Washington a day early to attend the Pre-Conference Rising Star Leadership Workshop on Wednesday, Feb. 21.

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Human Rights Campaign Mixes High- and Low-Tech Fundraising for Success

By John Egan

Through a combination of high-tech and low-tech techniques, the Human Rights Campaign adheres to what you might call a try-it-all approach to fundraising, rather than an omnichannel or multichannel strategy.

HRC, the largest LGBT civil rights advocacy group and political lobbying organization in the country, has tested and adopted a number of tech-driven tools for its fundraising program, including SMS, Facebook Messenger and digital advertising.

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6 Fundraising Myths—and Why They’re Wrong

By John Egan

Myths abound in every industry, and nonprofit fundraising is certainly no exception.

On the surface, a lot of myths can be fairly harmless. But if you firmly believe a fundraising myth, it could damage your nonprofit.

At the 2018 Washington Nonprofit Conference, Feb. 21 to 23 in Washington, D.C., three professionals will help bust some common fundraising myths: Laura Connors, vice president of membership at the National Parks Conservation Association; Kerri Kerr, chief operating officer at Avalon Consulting Group; and John Perell, director of direct response and shared services at the Smithsonian Institution.

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The Power of Meaning and Making a Life That Matters: Emily Esfahani Smith

By Clint Demeritt

Emily Esfahani Smith says the relentless pursuit of happiness can actually lead to feelings of loneliness, dissatisfaction and regret. For her, a fulfilling life isn’t the pursuit of happiness, but the pursuit of meaning.

Smith will present the keynote speech at the 2018 Washington Nonprofit Conference, a joint production of the DMA and the DMA Nonprofit Federation, Feb. 21 to 23. In her keynote, “The Power of Meaning: Making Your Life, Work and Relationships Matter,” she will combine the latest research in psychology and neuroscience with the wisdom of history’s greatest philosophers.

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What Nonprofits Need to Know About Changes to Google Ad Grants

By Clint Demeritt

With the company motto of “Don’t Be Evil,” Google actually does a lot of good with the suite of free services it offers nonprofit organizations.

Google offers nonprofits tools to help them fundraise, find new audiences and show how they impact communities, and even gives organizations free ad dollars on Google search results. To see all the free tools Google provides to nonprofits, check out the Google for Nonprofits page.

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