• 8:00 A.M. – 2:00 P.M. – Registration Open

  • 8:00 A.M. – 8:45 A.M. – Networking Continental Breakfast

  • 9:00 A.M. – 10:00 A.M. – General Session

    Cynthia Kersey

    Speaker: Cynthia Kersey

    Bio: Cynthia Kersey is the best-selling author of two books, “Unstoppable” and “Unstoppable Women”, a speaker, entrepreneur, national columnist, team coach and Chief Humanitarian Officer of her non-profit foundation whose focus is to ensure that every child on the planet has access to the life-long gift of education. Read more about Cynthia…

  • 10:15 A.M. – 11:15 A.M. – Concurrent Sessions

Your Acquisition Program and Today’s List Strategies

Get the helpful tips and tools you need to boost your acquisition program including Long Term Value audits, matchback analysis, modeling, post-merge optimization, back-end names, optimizing your list exchanges, and developing annual list plans.


Nicola Bach, Blackbaud


Tricia Hart, Amnesty International USA

Kelly Leech, Carol Enters List Company (CELCO)

Lori O’Brien, Youth Villages

Barbara M. Sims, Carol Enters List Company (CELCO)

The Heart of Experience Management

There is a cost to customer/donor dissatisfaction! Learn how to develop a Donor Experience strategy that drives fundraising performance and donor retention. Understand what your customers want, how to improve your processes to meet these needs, measure your performance and drive program growth.


Jocelyn Chipman, FineLine


Kevin Hagan, Feed the Children

Matthew Panos, Feed the Children

Developing Personas for Strategy

Personas are a relatively new and effective technique in marketing and fundraising. Find out what a persona is, how you can build them, and why they are an important investment to help define your audience and create a great user experience online.


Dolores McDonagh, Charity Dynamics

Acquisition is the New Cultivation: The Impact of Acquisition Media on Existing Donor Behavior

In today’s multi-channel environment, so-called “acquisition” channels (DRTV, SEM, display advertising) are actually helping us engage better with existing donors. Learn the impact these activities have on our understanding of acquisition metrics, donor retention and donor value through examples like Operation Smile.


Mark Rhode, Russ Reid


Lisa Scott Benson, Russ Reid

Kevin White, Russ Reid

Adrian White Slagle, Operation Smile

  • 11:30 A.M. – 12:30 P.M. – Networking Lunch

  • 12:45 P.M. – 1:45 P.M. – Concurrent Sessions

Stop Chasing Away Online Donors

A deep analysis of the email programs and online giving process for 153 nonprofit organizations identified 46 problem areas that are slowing donors down or stopping them completely. Find out what they are and how to avoid them. Get an assessment tool to identify and strengthen the weak areas of your online program, acquire more names and boost online revenue.


Mark Rhode, Russ Reid


Brad Davies, Dunham+Company

Tim Kachuriak, Next After

It’s Not Telemarketing, It’s a Telephone Town Hall

Telephone Town Halls tap into the power of a charismatic leader’s voice and enable true conversations with your donors. Learn how to use this outbound, interactive forum to drive your message to members and donors, take their questions live, conduct surveys and get bountiful data to follow up on. Hear how PETA measurably increased donations with these innovative events.


Nate Drushell, InfoCision


Steve Kehrli, PETA Foundation

Marty Stone, Stones’ Phones

A Case for Consistency in Creative Campaigns: TNC Ramps up Renewal Revenue while Reducing Direct Mail Production Costs

Learn how The Nature Conservancy successfully streamlined the creative process – from design through mailing – to ramp up response rates, improve revenue and reduce production costs. Find out how you can use inventory strategies, preprinted components, and shared components across campaigns to boost results and reduce costs.


Karin Kirchoff, MINDset direct


Katherine Bowen, The Nature Conservancy

Michelle Nichols, Precision Dialogue Direct

Fundraising through Storytelling: How to Leverage the Power of Your Organization’s Story for Increased Revenue and Engagement

Learn how the Vietnam Veterans Memorial Fund gained extraordinary increases in online revenue through an aggressive and meticulous strategy to identify and highlight the stories that maximize constituent engagement. Includes ways to motivate constituents to share their own stories. Understand how the web, email, social media and other platforms work together to achieve success.


Katie Wiley, Blue State Digital


Marc Abanto, Blue State Digital

Adam Arbogast, Vietnam Veterans Memorial Fund

  • 2:00 P.M. – 3:00 P.M. – Concurrent Sessions

Growing Long Term Value through Gift Optimization Strategies

This session explores the strategies and best practices for implementing modeling, package mix testing and gift optimization strategies to get larger donations and improve overall donor Long Term Value.  Includes a case study from Alzheimer’s Association.


Patty Ruch, Paradysz


Angelo Licursi, Paradysz

Cathy Kestler, Alzheimer’s Association

Game Changing Tests That You Should Try Now!

This fast-paced, interactive session will cover many of the tests that are lifting response rates, raising average gifts, or cutting costs in ways you might never expect. Find out how the tests were executed, what the results were, and what other testing to pursue based upon these findings. Learn how to conduct a valid test, properly read results and what tests you should consider now.


Lynn Mehaffy, CFRE Lautman Maska Neill & Company

Analytics 2.0 – Taking Data to the Next Level for Exceptional Results

Modeling, Big Data, Personas, Visual Analytics – find out how industry leaders are targeting the most responsive donors and prospects to improve net revenue in their offline and digital direct marketing fundraising and membership programs.


TJ Hillinger, Avalon Consulting Group


Laura Connors, National Parks Conservation Association

Dave Jorgensen, National Wildlife Federation

Amelia Koch, Chesapeake Bay Foundation

  • 3:15 P.M. – 4:00 P.M. – Eat, Drink, Network and Win – Closing Chocolate and Wine Reception and Prize Drawing

  • 4:00 P.M. – 4:15 P.M. – Adjourn