2018 Program

Tracks

Build

Sponsored by 

Discover

Sponsored by 

Retain

Sponsored by 

Transform

Sponsored by 

Day One

Thursday, February 22

8:00AM – 4:00PM

Registration Open

8:00AM – 9:00AM

Networking Continental Breakfast

Sponsored by 

8:15AM – 8:45AM

First Time Attendee Welcoming Session

9:00AM – 10:00AM

Opening Keynote Address | Emily Esfahani Smith

In this inspiring keynote, Smith presents the latest in psychology and neuroscience (as well as the wisdom of our greatest philosophers) to help us live more satisfying lives. She unpacks what she calls the “four pillars of meaning”—belonging, purpose, storytelling, and transcendence—and how we can each find meaning by building some or all of these pillars in our lives and in our communities. Together, these pillars help us give back, forge deep relationships, set purposeful goals, and make sense of who we are and our place in the world.

Sponsored by 

10:15AM – 11:15AM

Concurrent Sessions

Optimize! How to Beat Your Fundraising Goals with Design, Email and Testing Optimization
Track: Build

If you could increase the percentage of web, email and advertising visitors who donate, take action or signup, wouldn’t you? Of course! This session is part how-to and part show-and-tell.

First, you’ll learn how to evaluate your own donor/prospect journeys to understand how users are moving through your site.

We’ll also share valuable tools to ensure you’re developing highly effective plans and tests that will give you proven, measurable results.

Throughout the session, we’ll look at optimization case studies from leading nonprofits to learn how they are using optimization and testing to increase their conversions dramatically – and how you can, too.

Takeaways:

• Learn how to use creative testing to optimize the donor experience
• Discover how to use optimization strategies to increase conversions for sustainer, donor acquisition and stewardship campaigns
• Understand how to use testing results across channels – from advertising and SEO to email and website

Joe McLaughlin
Director, Analytics & Conversion Optimization
Beaconfire RED

Stacy Post
Senior Marketing Manager
Climate Reality Project

Back by Popular Demand – 8 New Ideas to Improve Acquisition
Track: Discover

Back by Popular Demand — four speakers from the 2017 DC Conference will share 8 new ideas to improve your acquisition marketing program. This year, we’ve reduced the number of ideas to 8 ideas to allow more audience Q & A !! We’ll present ideas ranging from audience targeting, creative design, and multi-channels including telemarketing, digital marketing, DRTV and direct mail!

Roger Hiyama
Senior Vice President
Wiland

Martina White
Director, Acquisition Membership
The Nature Conservancy

Angela Struebing
President & CEO
CDR Fundraising Group

Kelly Leech
Vice President
Carol Enters List Company

Create Change — Using Data, Creativity & Teamwork
Track: Retain

Your direct response fundraising program is strong … however, you know it could be stronger. But where to start? Sifting through data to identify areas where money is being left on the table can be overwhelming. Then there’s convincing colleagues to change their processes, developing effective strategies, and coordinating partners – all while protecting the bottom line. It’s enough to give the savviest of fundraisers a headache! In this session you will learn how Heifer International pushed the envelope of its already robust
direct response fundraising program. You’ll hear about identifying areas for growth, setting benchmarks and timelines, getting coworkers on board, developing both short-term and longterm strategies, and coordinating various vendor partners and schedules. Organizations of all sizes looking for ways to effect change in their programs will be able to walk away from this presentation with helpful ideas and insights to apply to their own efforts!

Tiffany Neill
Partner
Lautman Maska Neill & Company

Kim Perrow
Senior Director of Donor Engagement
Heifer International

Kevin Moran
Principal
Integral

John Graves
Partner
Eidolon Communications

Applying Behavioral Science to Fundraising
Track: Transform

All humans are irrational in very predictable ways. Applying this knowledge to your copy, design and journeys is a way to raise more money for free. Did you know that nouns beat verbs (e.g. donor vs donating) and why? Or that you can increase average gift without lowering response rate with subtle copy changes? Or that it doesn’t matter whether you use happy or sad images if you tell the donor how he/she will feel after giving? See these and many more ways to improve your direct marketing program from the academic literature with recommendations with how you can put these theories into practice.

Kiki Koutmeridou
Behavioral Science Strategist
DonorVoice

Laura Durington
Senior Manager of Digital & Community Giving
Catholic Relief Services

11:30AM – 12:30PM

Concurrent Sessions

Challenge the Control
Track: Build

What do birds and Democrats have in common? They are both challenging their long standing control packages and WINNING. Hear from The National Audubon Society and the Democratic Congressional Campaign Committee on how they are taking risks both big and small to win over the battle at the mail box.

Cathy Grams
Vice President, Strategy and Development
ABD Direct

Megan Den Herder
Sr. Manager, Direct Response Marketing
National Audubon Society

Claire Moore
Account Executive
ABD Direct

Stop Mailing So Much! How Modeling Maximizes Fundraising
Track: Discover

Stop mailing so much! Discover how organizations big and small are using predictive scoring systems to increase revenue, retention, and decrease mail quantities. Learn how organizations like Share our Strength are moving beyond human brain assumptions and applying science to their donor segmentation to exceed their fundraising goals.

Caity Craver
CEO
DonorTrends

Christopher First
Chief Operations Officer
Mission Resource Alliance

Richard Trickel
Founder and CEO
Mission Resource Alliance

John van der Vlies
Managing Partner
Delphi Fundraising

Julie Winfrey
Account Director
DonorVoice

What’s Your Rapid Response Plan?
Track: Retain

2017 was the year of rapid response. Charlottesville, Harvey, Maria, wildfires, earthquakes, DACA, ACA, Las Vegas. These words each trigger anguish now. As fundraisers, we are uniquely positioned to help the community at large transform horror and grief into positive action, reform, and relief. Using real-life examples, this session will showcase how organizations across missions and verticals have put rapid response fundraising into effect to boost income and support their missions. We will discuss how to develop an organization-wide rapid response protocol, when to adjust messaging, and how to spring into action if and when the need arises.

Paul Habig
President
Sanky Communications

Laura Cole
Director of Account Services
Sanky Communications

David Onate
Director of Marketing
African Wildlife Foundation

Taking Full Advantage Of What Google Has To Offer
Track: Transform

Google offers a wide variety of tools and programs, paid and in-kind for non-profits, but very few organizations are using all of them, fewer still are taking full advantage. We will assemble a group of non-profit digital marketers and leaders from Google to help attendees learn how Google’s platform and non-profit programs can help them drive revenue and awareness. We will provide cases, best practices and give the audience a chance to ask representatives from Google questions they rarely – if ever – have the chance to in person.

Jeff Ostiguy
Vice President, Digital Marketing
THD, Inc.

Chris Taylor
Program Manager, Ad Grants
Google

Pamela L. Fertel Weinstein
Vice President, Marketing & Communications
Birthright Israel Foundation

12:45PM – 1:45PM

DMANF Awards Luncheon & Presentation – The Max Hart Achievement & Rising Leader Awards

Sponsored by 

2:00PM – 3:00PM

Concurrent Sessions

Engage, Grow, Win: The Why and How of Canvassing
Track: Build

Face-to-Face is the most powerful fundraising channel and should be a part of every group’s portfolio. We know what it takes and want to share what it takes to create a canvass program that works for your organization to create robust monthly sustainer files. If you are interested in starting an in-house team or are interested in working with vendors to handle the canvassing for your organization, we have great insight for you. After you get the donors, how do you keep them? We have that covered too and will share our findings on improving the retention of donors that were brought in through the canvass.

Phil Radford
Founder & CEO
Progressive Power Lab

Tiffany Cruz
National Canvass Director
Center for Popular Democracy

Danny McGregor
Deputy Executive Director of Development
Amnesty International USA

Kickstart Your Fundraising!
Track: Discover

Kickstarter looks easy, right? All it takes is an awesome project needing an influx of cash and some nifty prizes, and all those young, excited donors will want to fund it. Easy! We wish. It’s…harder. But, it’s worth it! The benefits of a well-run crowdfunding campaign are more than just a monetary goal. Kickstarters (and other crowdfunded projects) can be catalysts for great media exposure, a source of new members and donors, and an opportunity to engage all the circles of your organizations’s constituents from dedicated board members to casual fans and everyone in between. We will show you what it takes to get buy-in internally, how to plan and launch your project, marketing to reach your goal, and what to expect afterwards. Presented by people who put together Kickstarters for the Smithsonian, US Holocaust Memorial Museum, and the Association of Zoos and Aquariums, you’ll learn from these very different organizations with unique projects – and find out how to give your own membership program a big kick in the file (and raise money for cool projects).

Yoonhyung Lee
Senior Vice President
M+R

Dana Weinstein
Director, New Audience Engagement and Membership
United States Holocaust Memorial Museum

Rob Vernon
Senior Vice President
Association of Zoos & Aquariums

Help! I Have Thousands of Monthly Donors! Now What?
Track: Retain

We often hear tips on how and why to start monthly giving programs – online form options, creating a brand, reaching out to loyal donors, showing the value of their gift, etc. But what about the challenges of managing the program when you reach more than 1,000 sustainers? Or 10,000? Or 100,000? In this original presentation, Michelle Vargas of Wounded Warrior Project will be joined by Philip Schmitz, CEO of CharityEngine, to discuss the complexities of running a large sustainer program including managing DRTV and Face-to-Face acquisition. We will highlight the processes, technology and cultural perspectives you need to consider to maximize revenue, limit interruptions to income, and most important, deliver service to donors.

Leigh Kessler
Vice President, Communications
CharityEngine

Michelle Vargas
Direct Response Director
Wounded Warrior Project

Philip Schmitz
Chief Executive Officer and Founder
CharityEngine

Upgrading thru Pipeline: Lifting Investment at all Levels
Track: Transform

Upgrading isn’t a single function like moving an audience into a mid-level or sustainer program; it’s an institutional strategy. Learn how organizations of different sizes are using data and content to develop an upgrading mindset across all donor levels.

Kristin Serrano
Senior Director of Insight & Experience
Schultz & Williams

Caity Craver
CEO
DonorTrends

Lizzy Ludwig
Deputy Director of Development
International Campaign for Tibet

3:00PM – 3:30PM

Power Energy Break

Sponsored by 

3:30PM – 4:30PM

Concurrent Sessions

Welcome to the VIP Section: Mid-Level Donor Strategies
Track: Build

Digital response programs tend to focus on grassroots fundraising — and understandably so. Meanwhile, development staffs give a lot of individual attention to major gifts donors. But midlevel donors — those that give between $1,000 and $10,000 — are often the most productive and efficient donor pools. This group does not receive the high-touch “major donor” treatment but can also be under-served by mass-market communications geared towards the grassroots. In this session, UNICEF USA and Blue State Digital will discuss how to cultivate mid-level donors: when and how to fold them into existing programs; when to start an entirely new communications stream catering to this valuable audience; what value proposition to offer these donors; and how to measure success.

Orwin Evenson
Senior Digital Analyst
Blue State Digital

Clara Huh
Director, Stewardship
UNICEF USA

Brian O’Keefe
Senior Vice President
Target MarkeTeam

Integration To The Rescue! (A Candid Case Study)
Track: Discover

This in-depth case study compares two very different fiscal years for Women for Women International, whose direct response program was experiencing sinking results. They figured out there was a sea of opportunity, and we’ll share lots of examples of how this organization put in place a boat load of integration tactics that had a dramatic impact on net revenue and offered a better supporter experience. Learn from their experience on how you can get your organization’s ship sailing smoothly with integration and inspire a sea change of integrated thinking!

Tiffany Reed
Account Director
Mal Warwick Donordigital

Collin Ward
Director of Marketing
Women for Women International

Eric Overman
Vice President
Mal Warwick Donordigital

Surprise and Delight and Retain More Donors
Track: Retain

These are not your grandfather’s donors. Today’s donors want to be informed and impactful and impressed. Their expectations are high and maintaining the status quo is not going to cut it. This session will explore the ways some organizations are embracing the donor experience to surprise and delight their supporters. From stewardship events to special acknowledgements and cultivations, donors are engaging in new ways and remaining loyal to their charities.

Craig DePole
President
Newport One

Megan Conn
Annual Giving Officer
Best Friends Animal Society

45 Ads Tests in 60 Minutes
Track: Transform

Sad puppy or happy puppy? Polished video or plain ol’ photo? Gorgeous close-up or beautiful vista? When it comes to digital advertising, you just don’t know what will work today – let alone tomorrow. Even after years of running thousands of ad campaigns, we are constantly surprised at the results of head-to-head tests. You might be too! In this fast-paced session, we jammed as many advertising tests as possible into one conference session. 60 of ‘em, to be specific, from dozens of organizations of varying sizes and topics in a race against the clock to cover a test result every 1.5 minute as we show what won, what lost, and what has us scratching our heads. This session will cover examples of testing results on ad creative, copy, bid types, creative entity, audiences, and more, across all sorts of channels, including search, display, and social.

Matt Derby
Vice President of Digital Advertising
M+R

Stephanie Lauf
Senior Director, Digital Fundraising & Supporter Engagement
Planned Parenthood Federation of America

5:00PM – 6:00PM

Wine & Cheese Reception with DMA Government Affairs

Sponsored by 

6:15PM – 8:00PM

Power Networking Reception

Sponsored by

Day Two

Friday, February 23

Jump to: Pre-Conference  |  Day One  |  Day 2  |  Keynote – Emily Esfahani

8:00AM – 2:00PM

Registration Open

8:00AM – 8:45AM

Networking Continental Breakfast

Sponsored by 

9:00AM – 10:00AM

Concurrent Sessions

Amp It Up: Find the Next Frontier for Your Digital Program and Maximize the Return
Track: Build

Featuring nonprofit leaders, this session will dive into how nonprofits with different goals can leverage digital channels to drive success. We’ll discuss the latest learnings you can implement to build a robust email list for both fundraising and advocacy, drive action across different audiences and channels and increase revenue. Ultimately, we’ll help you answer the biggest question of all: What’s the next frontier for your digital marketing program?

Melanie Buck
Vice President
Anne Lewis Strategies

Elizabeth Palmisano
Director, Integrated Fundraising
USO

Carrie Mann
Senior Manager for Digital Advocacy and Membership
Friends of the Earth

Maureen McNally
Associate Vice President
Anne Lewis Strategies

Put Your Creative to Work! Creative Testing Across Media
Track: Discover

Creative is the heart and soul of your nonprofit brand and fundraising initiatives, and can act as the powerful catalyst that evokes an emotion, and influences a donor to give to your cause. But, Creative doesn’t come in a one-size-fits-all approach, nor does it always have a defined formula or set of best practices. From different audience needs, to different team goals, Creative that performs requires a synergy between the art and the science. In this session, we’ll be digging into how to bridge the gap between your Creative aspirational goals, and the data that powers your Creative strategy. We’ll look at smart methods for creative testing, what types of Creative work across different media platforms, and how to form a collaborative working strategy across teams that aligns fundraising, marketing and Creative objectives. We’ll look at case studies from the American Heart Association, as well as a range of other organizations to illustrate how Creative was taken from concept to execution.

Bethany Maki
Vice President, Nonprofit Strategy
PMX Agency

Andrew Magnuson
National Director, Digital Fundraising
American Heart Association

Kevin Limongelli
Senior Director, Creative & Design
PMX Agency

Appeals that Get Even the Most Seasoned Marketers to React!
Track: Retain

Looking to improve your direct mail packages and emails in ways that will lift response rates, click through rates as well as retention and engagement? Then don’t miss this high-energy creative session when highly seasoned creative minds (from competing agencies!) and a leading nonprofit fundraiser come together to share examples of what’s cut through the clutter in their mailboxes and inboxes and what they believe moves their donors to open appeals and stay engaged. From intriguing teasers and attention-getting subject lines to persuasive storytelling and compelling calls to action, this session is designed to be fun and interactive and give you plenty to think about. Our goal: to get and keep your creative juices flowing and help you continue to take your future fundraising efforts to new heights.

Julie Dixon
Vice President, Creative Services
CDR Fundraising Group

John Thompson
Chief Creative Officer
TrueSense Marketing

Brandy Swimeley
Vice President of Integrated Marketing & Online Communications
Defenders of Wildlife

A Dozen Reasons to Dial: 12 Exciting Ways to Use the Phone Channel
Track: Transform

Discover a dozen highly effective tools in the telemarketing toolbox that may be missing in your direct marketing strategy. Learn all the different ways that growing organizations are using the telephone to lift other channels, strengthen donor relationships and achieve targeted objectives within their direct marketing program as a panel of telemarketing providers and development professionals review the concepts, methods, wins and pitfalls to direct one on one verbal communication with your donors.

Jay Mount
President
MDS Communications

Katie Downtain Ward
Manager of Mass Market Fundraising
Operation Smile

Beth Fitch
Direct Response and Mid-level Giving Strategist
Mercy Corps

Dustin Smith
Director of Advancement
The Navigators

Sarah Lowrie
Vice President, Client Services – Public Policy
MDS Communications

10:15AM – 11:15AM

Concurrent Sessions

Weaving New Technology into Your Program – It’s Not Scary!
Track: Retain

You have a strong direct response program – raising money through mail, email, and phone. Why bother with new technology? Those extra bells and whistles never pay off (who gives through social media anyway?) and they take a lot of legwork to get started. Does this sound familiar? Hear how the Human Rights Campaign has tested, tried, and adapted new technology into their existing direct response program. Get insight into how critical an organization’s culture is to weaving new digital tools into the fundraising program. From SMS to Facebook Messsenger to video advocacy tools, digital advertising and organizing tools like Hustle … HRC has tried it all. And they’re ready to spill the beans on what worked – and what didn’t. Whether you work in a large or small organization, if you’re interested in making your program more dynamic with new tools we have at our fingertips today – this is the session for you!

Lesley Hostetter
Vice President
Lautman Maska Neill & Company

Dane Grams
Director of Membership
Human Rights Campaign

Mythbusters!
Track: Discover

We’ve all heard these questions before, whether from a board member or even an executive director: “Can’t we just do this all online?” “Isn’t direct mail dead?” “Aren’t we mailing too much?” “We can’t rent our names – then someone else can steal our donors!” “I wouldn’t give to this. I don’t read four pages – or any direct mail.” Time and time again, we as direct marketers need to help those who don’t know our business learn what’s effective and what’s not, and how to use evidence-based reality to correct misperceptions about what really works in fundraising today. We’ll present real-world examples of how we’re using data to advocate for our programs one metric at a time.

Kerri Kerr
Chief Operating Officer
Avalon Consulting Group

Laura Connors
Vice President of Membership
National Parks Conservation Association

John Perell
Director of Direct Response & Shared Services
Smithsonian Institution

How to Talk So Mid-Level Donors Will Listen and Listen So Mid-Level Donors Will Talk
Track: Retain

Midevel, Major and Planned Gift donors aren’t your run-of-the mill donors and shouldn’t be treated as such. Instead, specialized messaging and personalized two-way communications convey the important relationship these donors have with your organization and allow donors to share what’s most important to them. In this session, you’ll see real-life examples of how Mercy Corps has altered its communication approach, tone and outreach methods to build deep, personal relationships with their most valuable donors. The quantitative and qualitative impacts of these modifications has been significant and we’re excited to share the details with you!

Sherri Mayer
Senior Vice President, Creative Services
THD, Inc.

Beth Fitch
Direct Response and Mid-Level Giving Officer
Mercy Corps

Jess Hutchins
Director of Donor Advancement
THD, Inc.

Weaving Outcomes Data Into Donor Communications
Track: Transform

Data driven nonprofits know the information we have tells important stories about our work and impact. Pairing the right data with a compelling story can open the door to a more engaged and passionate donor base, but it requires the ability to weave metrics with motivation to create a cohesive campaign. Hear from Birthright Israel Foundation about how they are using impact statements and data in their donor engagement, and why they view outcomes as an important piece of their organizational narrative. Additionally, learn about Charity Navigator’s collaboration with GuideStar, GlobalGiving, and Classy to measure donors’ engagement with impact data, with an eye toward including impact evaluation in their ratings methodology.

Shannon McCracken
Chief Development Officer
Charity Navigator

Pamela L. Fertel Weinstein
Vice President, Marketing & Communications
Birthright Israel Foundation

11:30AM – 12:30PM

Networking Luncheon – DMFA Session – Generational Marketing

Did you know that next-gen donors are already giving three-quarters of all dollars to charity? In order to grow, organizations need to crack the code for engaging those next generations. Understanding what drives, motivates and inspires a generation is key to creating successful donor acquisition and retention programs. At this lunch, you will learn the key differences between generations and what drives their behavior, how they prefer to be interacted with and the best ways to engage them. We may shatter a few long-held beliefs like millennials don’t respond to the mail

Carol Rhine
Principal Fundraising Analyst
Target Analytics, a Blackbaud Company

Kn Moy
Senior Vice President of Strategic and Applied Foresight
Masterworks

12:45PM – 1:45PM

Concurrent Sessions

Monthly Giving Awesome-ization
Track: Build

Infused by a Trump Bump in late 2017, monthly giving has become more relevant than ever, especially for online fundraising programs. Join us to learn how to grow your sustainer program with strategies for recruitment, retention, stewardship, and upgrades. We’ll talk about KQED’s stunning growth in its monthly giving program, as well as tons of specific examples from other organizations, large and small. Learn about multichannel promotion of monthly giving, with efforts spanning email, online advertising, social media, direct mail, and telemarketing. We’ll provide examples for how to improve sustainers’ tenure, build dedicated monthly giving donation forms, create a communications calendar for monthly donors, and more–to make your organization’s monthly giving program truly awesome.

Wendy Marinaccio Husman
Account Director
Mal Warwick Donordigital

Rashad Brown
Sustaining Membership Manager
KQED

What (the Heck) is in My Digital Data Toolbox?
Track: Discover

Let’s face it…much of the digital data we have available to non-profits and digital vendors can be confusing. The database of record doesn’t match the eCRM and that sometimes doesn’t match the campaign reporting. This highly interactive session reviews how several leading profits use their tools, ways to use the different tools together, and how to use Google Analytics to dig into your online revenue.

Andrew Giffen
Senior Vice President
Integral

John Wilburn
Director, Direct Response
National Park Foundation

DMANF Presents: “Legal Jeopardy 2.0!”
Track: Retain

It’s back! After a brief hiatus, we are bringing back this session to provide you with the latest information on Washington regulations impacting fundraising. Is your organization in the legal safety zone … or in Legal Jeopardy? Join the DMA Nonprofit Federation in a fast-paced demonstration that will test your knowledge and understanding of today’s legal, postal, and ethical guidelines in fundraising. Will your organization be in the hot seat? Come play America’s favorite quiz show and find out! Test your knowledge on compliance!

Senny Boone
Executive Director
DMANF

Lane Brooks
Chief Operating Officer
Food & Water Watch

Robert S. Tigner
Regulatory Counsel
DMANF

Do You Want to Receive More Donor-Advised Fund Gifts?
Track: Transform

There’s no better place to look for big gifts than where there’s big money. Come learn more about the 2017 giving trends of donors who give with their donor-advised fund accounts and what is working to tap into this huge source of support. Jack Doyle works with nonprofit organizations to help them get the big gifts from their donors.

Rachel Earl
Chief Development Officer
St. Labre Indian School

Jack Doyle
President
Amergent

2:00PM – 3:00PM

Concurrent Sessions

Unexpected Disruptions From Disasters
Track: Build

For years American Kidney Fund’s online program grew moderately year over year through traditional online direct response tactics. Then three hurricanes hit and wildfire spread–and AKF realized it had an opportunity to disrupt its approach. From voice to face and copy to design, these disasters have transformed AKF’s website, email marketing, digital media, DIY fundraising, advocacy and its internal culture. In this session we’ll talk about the hard conversations, process changes and rapid-response strategies that revealed mission-based fundraising offers for AKF–and how we’re cultivating second and subsequent gift strategies from newly acquired donors. Learn how AKF discovered that it had a stake in disaster response–and how taking a few risks has led AKF and its agency partner to new strategies and tactics that leverage more authenticity, emotion and mission in to its campaigns. The result isn’t just more dollars or donors–but breakthroughs in acquisition and strategic collaboration for cultivation.

Justin McCord
Vice President Digital & Marketing Strategy
RKD Group

Julie Puzzo
Vice President, Development
American Kidney Fund

Chris Copley
Director of Marketing
American Kidney Fund

Planned Giving: Finding the Needles in the Haystack
Track: Discover

There are low, middle, and high-dollar donors in your database that could be willing to leave thousands or millions of dollars to your organization in their last will and testament or retirement plans. But how do you find those needles in the haystack? The best way is to have conversations with as many of your donors as possible in a targeted, multi-channel, smart fashion. Learn how to identify the best prospects for planned giving and how to approach them and cultivate them for a Planned Gift. Use your data as a powerful tool in your acquisition strategy. Learn from industry leaders and their best practices on how to take your planned giving program to the next level.

Mark Mitchell
Vice President of Business Development
SD&A

Kelly Biggs
Membership Services & Planned Giving Manager
EMILYs List

Vicky Barrett-Putnam
Senior Director, Donor Development & Acquisition Strategies
Sierra Club

Nicole Nahas
Director, Planned Giving
ASPCA

Extend Your Reach: Turn Passionate Social Media Fans into Fundraising Partners
Track: Retain

Your organization has thousands of followers on social media. But how many of them are actually engaged with your cause, or even donate? What if you could turn your social media followers into fundraising partners who’ll share your message far and wide? This session will help you learn how to harness the power of social media to move your followers into deeper levels of engagement, equip them as advocates for your cause, and motivate them to recruit new donors by leveraging the exponential potential of their social networks.

Mikey Centrella
Director, Digital Strategy
Pursuant

Bente Weitekamp
Vice President of Development
Community Health Network Foundation

Kelley Stewart
Executive Vice President, Client Solutions
Pursuant

HELP! I’m a Non-partisan Organization in a Partisan world
Track: Transform

For organizations who have worked with both Democratic and Republican politicians to help accomplish their mission – these can be strange times. Those same politicians, the media, even your own donors are wanting you to pick a side. In this session you’ll hear how organizations are keeping their fundraising messages relevant to the politics of the day, but still true to their core mission. Find out what messages they are using on and off line as well as in programs.

Steve Abrahamson
Director, Direct Response Marketing
National Audubon Society